The Why
(Mantra, Ethos, Essence, Ideology, Perspective, Philosoph)
THE DEBATE is more than wine. It is a spark, an invitation, and a reason to linger at the table a little longer. It was created to provoke dialogue, stir curiosity, and bring people together, not to reach agreement, but to understand one another.
Founded in 2010, THE DEBATE was never meant to follow trends or take the easy road. It was born from a desire to reclaim something timeless and essential, the art of meaningful conversation. Wine has always had a voice. We simply give it a stage.
At the heart of THE DEBATE is a trio of single-vineyard wines, each crafted by the same winemaker to reveal the personality of its place. Three vineyards. Three expressions. Three viewpoints shaped by the dirt itself. Every bottle becomes its own argument for terroir, showing how the land speaks when you listen closely.
Each wine offers a moment to pause, to wonder, and to ask the questions that make life interesting. When you open THE DEBATE, you step into a space where curiosity leads the way, ideas are shared freely, and understanding becomes the true reward. This is not about winning. It is about exploring. It is about celebrating different viewpoints and the richness they bring to every gathering. With THE DEBATE, you are not just pouring a glass. You are opening the door to connection.
Cabernet Franc
Current Release
Each wine offers a moment to pause, to wonder, and to ask the questions that make life interesting. When you open THE DEBATE, you step into a space where curiosity leads the way, ideas are shared freely, and understanding becomes the true reward. This is not about winning. It is about exploring. It is about celebrating different viewpoints and the richness they bring to every gathering. With THE DEBATE, you are not just pouring a glass. You are opening the door to connection.
Cabernet Sauvignon
Current Release
At the heart of THE DEBATE is a trio of single-vineyard wines, each crafted by the same winemaker to reveal the personality of its place. Three vineyards. Three expressions. Three viewpoints shaped by the dirt itself. Every bottle becomes its own argument for terroir, showing how the land speaks when you listen closely.
The Ultimate Debate
Current Release
Where every conversation, vineyard, and perspective converge into a single, definitive expression of a vintage. Representing Jean’s most meticulous work, this wine thoughtfully unites distinct single-vineyard components, Cabernet Sauvignon and Cabernet Franc, contrasting terroirs, and diverse viewpoints, into a harmonious whole. Sourced from our esteemed vineyard partners, embodying a utopian philosophy where contrast becomes harmony and the whole is truly greater than the sum of its parts.
WHY NEWSPAPER?
Every vintage of THE DEBATE arrives wrapped in its own custom newspaper, an archive of the moment, a snapshot of the conversations shaping the world when the wine was born. This tradition began in the home of Winemaker Jean Hoefliger, where each harvest season becomes more than a chapter in the vineyard’s story; it becomes a chapter in his family’s.
Around their dinner table, always loud, warm, and filled with good food, Jean and his family pore over the year’s most significant topics. Headlines, questions, opposing viewpoints, wins, losses, what-ifs. Jean believes that wine isn’t just meant to be tasted; it’s meant to be talked over. And for his four young sons, these evenings are lessons in life as much as they are discussions about the world. They learn that differing perspectives aren’t a divide, but an invitation. That listening is just as important as speaking. The art of conversation is something worth practicing, protecting, and passing down.